Eye Candy @ Family Style Food Festival 2022
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BY TAMARA PALMER
Last weekend’s Family Style Food Festival at CBS Television City on Fairfax in Los Angeles was well worth the long line to get in, which is something you won’t see me write often. The brainchild of popular streetwear brand The Hundreds, Family Style explores creative collaborations between clothing companies and food purveyors (be they restaurants, food trucks or pop-ups).
The crossover yielded excellent people watching (I could have easily shot a whole street style feature), solid DJs and a fascinating observation: the line for day-exclusive merchandise like t-shirts and totes was longer than any wait I saw for food during the early part of the day. It was actually reminiscent of the merch line at Coachella. It cost $60 just to get a general admission ticket to the event, but kids under 12 were free and I’d recommend it to friends with families next year.
My main critique is that most of the food vendors I checked out didn’t seem to be selling water or any beverages, which is both a bummer on a hot day and a missed opportunity for big sales. More water next time, please!
Without further ado, here is what this year’s Family Style Food Festival looked like to me.
Broad Street Oyster’s lobster roll with uni and caviar will get its own blog post soon
So will Mr. Charlie’s new vegan Big Chuck, which debuted at Family Style
Wish I could recreate these verdant dan dan noodles by Michelin-starred Kato
Bless Uncle Paulie’s for selling beverages
The Hundreds’ bomb logo
Drip that dropped at Family Style
Exclusive shirts
The merch line vs…
…easy daytime food lines
The hidden side of the festival I didn’t see until I was about to leave
Serious bouncy slide
Southern icons Magic City and Reba
My recent visit to Southern California included another very fun food festival. Check out more eye candy from the Los Angeles Times Food Bowl Night Market at Paramount Studios.